Search Engine Optimisation (SEO)
Search Engines (Google, Yahoo, Bing etc) display websites in the order they ‘think’ they are relevant to the browsers request.
Search engine optimisation is creating your website so that it comes as high as possible in related search engine results. For example, if you own a kitchen business, you want your website to display as high as possible when potential customers search for kitchens, kitchen units, kitchen ideas, bespoke kitchens and other related phrases.
This is done through the use of meaningful titles and content on your pages, using proper coding techniques during the build of your site, and increasing the ranking through inbound links.
All our websites will be optimised for search engines, helping ensure you maximise the amount of customers visiting your website, beating your competition and generating you more profit.
Online Advertising
Online advertising through the use of Google AdWords, social media adverts (such as Facebook) & email marketing can be a great way to get potential customers to your website.
Google AdWords
Google adwords are adverts placed by Google on search results pages, Google applications and other websites. Every time someone clicks on your advert, you will be charged a nominal amount, eg 10c. The benefits are that the adverts are placed on pages where your customers are likely to be browsing (determined by Google by comparing the web page content & your targeted keywords), and you are only charged when someone clicks through to your website.
Note that Google Adsense is when you place AdWords adverts on your website, and you are paid a nominal amount every time someone clicks one of those adverts.
Social Media Advertising
Facebook has a valuable database containing details of their 500 million members. From this you are able to select the audience for your adverts by location, age and interests.
Weka Web are able to help you set up & optimise your online advertising campaigns to make sure you’re targeting the right audience and getting the most for your money. Get in touch today.